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Show Your Soft Side Poster Campaign
Poster Campaign
Show Your Soft Side
Too many youth think it's cool to torture defenseless cats and dogs. It makes them feel macho and tough, and be seen that way by their peers. We addressed that perception head-on to show that real hard men -- from NFL and MLB stars to MMA fighters, boxers, hard rockers, and more -- love their pets and believe that "Only A Punk Would Hurt A Cat Or Dog."
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