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Kennedy Krieger Institute Festival of Trees Print

Festival Of Trees Promotion
Kennedy Krieger Institute
Branding  |  The IAN Project  |  Special Projects/Events
The organization's biggest fundraiser, this three-day event, needed new energy. Outlaw came up with a positioning line -- "If Santa had a theme park, this would be it." -- and a look that promised fun without compromising the organization's primary mission of helping children.
(Art Direction by Hanna Mayer)
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